EVALUATION OF CONSUMER BEHAVIOR TOWARDS SHOPPING MALLS IN HARYANA: A COMPREHENSIVE ANALYSIS

Abstract

The study, "Evaluation of Consumer Behavior towards Shopping Malls in Haryana: A Comprehensive Analysis," endeavors to delve into the intricate dynamics of consumer behavior within shopping malls in the region. The primary objective is to comprehensively evaluate and understand the multifaceted factors influencing consumers' choices and preferences in the vibrant retail landscape of Haryana. The research aims to unravel the impact of cultural influences, technological trends, marketing strategies, socio-economic factors, and ambiance on the decision-making processes of shoppers. Employing a combination of quantitative surveys and qualitative methodologies, the study seeks to capture the richness and diversity of consumer experiences. By analyzing a representative sample of participants across various demographics and geographic regions within Haryana, the research aims to uncover nuanced patterns and insights that contribute to a holistic understanding of consumer behavior. The findings of this study hold the potential to provide actionable insights for businesses, policymakers, and marketers, enabling them to tailor strategies, enhance customer satisfaction, and thrive in the dynamic and competitive realm of shopping malls in Haryana. The research contributes to the existing body of knowledge in consumer behavior studies, offering valuable implications for both academia and the practical landscape of retail in Haryana.