THE IMPORTANCE OF BRANDING AND POSITIONING IN MARKETING LIBRARY SERVICES: A PROFESSIONAL ANALYSIS

Abstract

Libraries encounter the difficulty of distinguishing themselves and proving their worth to users in a highly competitive information landscape. This article examines the significance of branding and positioning in promoting library services. The text explores important ideas in branding and positioning, reviews examples of effective library marketing projects, and offers ways for libraries to establish their brand and strengthen their position in the market. Through the implementation of strong branding and positioning tactics, libraries can improve their support to communities, enhance service usage, and secure long-term sustainability in an ever-evolving information environment.