ANALYZING THE DETERMINANTS OF CONSUMER PERCEPTION AND ONLINE SHOPPING PREFERENCES IN INDIA

Abstract

Shopping online is an excellent way to buy things. The research focuses on consumer attitudes regarding online shopping in India. The aim of the study is to explore the concept of online shopping, to analyze consumer behavior concerning online purchases, to investigate the reasons that drive Indian online shoppers to opt for offline shopping, and to assess the factors influencing consumers' purchasing decisions. This study is based on secondary data and explores how social, economic, cultural, educational, personal, and psychological factors influence consumer buying behavior in online shopping.