EXPLORING THE ASSOCIATION OF KEY FACTORS AFFECTING WOMEN'S BUYING BEHAVIOR VIA SOCIAL MEDIA MARKETING

Abstract

This study, titled "Exploring the Association of Key Factors Affecting Women's Buying Behavior via Social Media Marketing," aims to investigate the relationship between various influential factors in social media marketing and the buying behavior of women professionals, focusing on how these factors intersect with demographic variables such as age, marital status, and educational qualification. Utilizing a sample size of 100 women professionals, the research employs quantitative methodologies to collect and analyze data. The findings highlight significant associations between social media marketing strategies and consumer behavior, with demographic factors playing a crucial role in shaping these dynamics. By examining these interactions, the study provides valuable insights for marketers aiming to tailor their social media campaigns to effectively reach and influence different segments within the target demographic. The results underscore the importance of personalized marketing approaches to enhance engagement and drive purchasing decisions among women professionals.